Works by Qing, Chenglin (exact spelling)

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  1.  5
    How Does Corporate Social Responsibility Affect Sustainability of Social Enterprises in Korea?Chenglin Qing & Shanyue Jin - 2022 - Frontiers in Psychology 13.
    Social enterprises are a new concept, integrating corporate profitability and social purposes. SEs seek to realize sustainable social values, rather than short-term profits. It is therefore important to study the factors that affect the sustainable management of SEs. Corporate social responsibility is known to improve corporate image and performance; it can also promote the sustainable development of companies. Innovation has been described as the driving force behind corporate growth and ultimate performance. This study aims to investigate whether CSR can affect (...)
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    What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?Chenglin Qing & Shanyue Jin - 2022 - Frontiers in Psychology 13.
    The live streaming e-commerce market continues to grow with the rapid increase in contactless communication due to COVID-19. Live streaming e-commerce goes beyond the confines of traditional e-commerce of simply selling goods or services. It supplies information and allows synchronous information exchange between the online viewer and the Internet celebrity, who influences the consumers information behavior and ultimately contributes to the long-term profit generation of the company. From online commerce to new retail and live streaming, China has been at the (...)
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